Tuesday, June 19, 2012

White 1921 - Louis Vuitton's First Luxury Hotel in Saint-Tropez

World renowned brand Louis Vuitton - Moët Hennessy, or LVMH as it is more commonly known, has launched its first ever hotel. Christened White 1921, this luxury eight-room hotel is situated in the heart of Saint Tropez in France, on the beautiful Place des Lices.

The LVMH Group (Louis Vuitton - Moët Hennessy) is a world leader in luxury products, and possesses a unique portfolio of more than 60 esteemed luxury brands, comprising clothing lines, jewellery, leather accessories and so on. With the introduction of White 1921, Louis Vuitton - Moët Hennessy has become one of several fashion houses to have recently joined the luxury hospitality industry.

Facilities At LVMH’s White 1921 Hotel 

Like other luxury hotels started by the fashion world, the White 1921 has all the bespoke luxuries to pamper well-heeled millionaires, who are on a sunny vacation in Saint Tropez. It has an 82-seat garden bar stocked with the world’s finest champagnes, and serves up a number of inspiring cocktails. This charming garden has been designed by Jean-Michel Wilmotte, and offers a great ambience to relax in.

photos of louis vuitton lvmh new luxury hotel called White 1921 in Saint Tropez

The drinks served at the White 1921 bar are stored in the hotel’s magnificent wine cellar, which boasts of a number of top champagne brands, including a rare vintage of Moët and Chandon from 1921. The exclusive garden bar at LVMH’s hotel also serves up luxury snacks like ‘white truffle popcorn’, which can be washed down with Krug, and goes with many of the finest Champagnes.

Each of the eight rooms and suites at the White 1921 has a unique design, and are decorated in a contemporary chic style. The furnishings, fixtures and paintings in each LVMH room have been carefully selected by leading interior decorators, and give every room a truly distinctive personality.

If you’re wondering why Louis Vuitton - Moët Hennessy named their first luxury hotel White 1921, here’s your answer. The ‘White’ comes from the white paint and white theme of the hotel, while the ‘1921’ comes from the vintage Moët and Chandon champagne from 1921, which is stored in the hotel’s wine cellars.

LVHM’s White 1921 is open till 7th October, when it will close at the end of summer. The rooms are priced from $340 per day, while the suites are priced from $815 per day. The White 1921 is being managed and run by trained LVHM Hotel Management staff, who know exactly how to pamper its affluent clients and keep them happy.

Some of the other luxurious designer properties launched by leading fashion brands are:
  • Giorgio Armani’s hotel in Milan.
  • Bottega Veneta’s hotel suites.
  • Hermes’ decorated apartment in Singapore.
  • Missoni’s luxury homes in Manila.
  • Limited edition Versace residences.

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