Thursday, August 2, 2012

Auction of Moët and Chandon’s Grand Vintage 1911

French champagne house Moët and Chandon auctioned off the last coffret of its 100-year old Grand Vintage 1911 champagne for US $187,280 or €150,000. This auction took place at the 19th annual amfAR Gala, which was held during the 65th Cannes Film Festival in France. Over the years, Moët and Chandon has been associated with some of the most prestigious Hollywood events, and some of the most legendary film stars. The proceeds from the sale of the Grand Vintage 1911 coffret of the luxury champagne brand will go towards a lifesaving AIDS research charity.

The star-studded amfAR Gala has always been one of the most eagerly awaited events of the Cannes Film Festival, with top international stars in attendance. The auction of the 100-year old Grand Vintage 1911 coffret was held at the Hotel du Cap-Eden-Roc in Cannes, at a glittering party. Hosted by Moët & Chandon, the party saw the presence of many international celebrities, such as Kylie Minogue, Karl Lagerfeld, Diane Kruger, Adrien Brody, Berenice Bejo and Michel Hazanavicius.

Moët and Chandon’s Grand Vintage 1911 Champagne

The final coffret of Grand Vintage 1911 champagne was presented in a total of 600 limited edition champagne bottles, packed in exquisite leather cases. According to champagne connoisseurs, this vintage wine evokes light and clarity with remarkable quality and depth. It has a beautiful golden yellow colour, with a candied fruits and a mellow bouquet fragrant with brioche: a velvety and perfectly balanced structure. Here is a photo of one of the leather cases containing six bottles of Moet and Chandon’s Grand Vintage 1911 champagne.

In recent years, French champagne maker Moët & Chandon has held a total of 11 auctions in famous world cities, which include Paris, Melbourne, London, Beijing, Moscow and Toronto. The proceeds collected from each of these champagne auctions were donated to a local charitable auction, such as the AIDS research charity in Cannes. It has been more than 270 years since people have begun using Moët & Chandon’s sparkling champagnes to celebrate life’s glorious occasions with grandeur.

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